Outreach Partnerships

Dementia India Alliance (DIA) is committed to ensuring that quality dementia care services are available across India. Given the country’s cultural and linguistic diversity, it is essential to have regionally adaptable services that meet the unique needs of local communities. DIA collaborates with organizations across India to create culturally sensitive, accessible and high-quality dementia care solutions. As Outreach Partners, organizations play a key role in expanding awareness, enabling early diagnosis, building capacity and improving dementia care services in their regions. By working together, we can bridge critical gaps and bring meaningful change to people and families affected by dementia.

Why partner with DIA?

> Join a growing network addressing dementia, one of India’s most pressing healthcare challenges. Play a vital role in shaping policies, services and community initiatives.

> Equip your team and stakeholders with the knowledge, skills and resources to handle dementia care effectively at the grassroots level.

> Strengthen your credibility, enhance your expertise and establish yourself as a key player in dementia care.
> Increase visibility and impact: Get your services recognized across India by collaborating with DIA’s national and regional campaigns, conferences and advocacy efforts.

> Set up and run dementia care programs tailored to your region while following DIA’s best practices and quality standards.

> Receive guidance, training and standardized materials for awareness, advocacy and care initiatives.

> Get support in setting up services such as memory clinics, day-care centres, caregiver support programs and dementia-friendly initiatives.

> Collaborate with like-minded organizations, hospitals, research institutions and government bodies working towards better dementia care in India.

The partnership model: Inspired by collective-impact frameworks, Dementia India Alliance functions as the backbone organization—providing shared vision, strategy, data coordination and quality standards. Partners co-create regionally tailored solutions, from awareness campaigns to screening drives, training to support services, ensuring alignment and measurable outcomes.
India’s cultural and linguistic diversity means dementia services must be regionally adaptable. Local organizations understand community needs, language, stigma patterns and service gaps. DIA provides the frameworks, tools, training and connections; partners deliver them in ways that resonate and reach people on the ground.

What is expected of DemConnect Outreach Partners

As an Outreach Partner, your organisation commits to being a regional leader in dementia care, awareness and advocacy. In partnership with DIA, you help build a movement that reaches people where they are, reduces stigma, enables early diagnosis and improves quality of life for people living with dementia and their families.

You are expected to:
> Act as a visible, trusted voice on dementia, promoting brain health, risk reduction, early diagnosis and caregiver support through sustained outreach activities.
> Set up and/or strengthen dementia-related services such as memory clinics, day-care centres, caregiver support groups, helpline access points, home-based care or residential care, following DIA’s standards and protocols.
> Embed dementia awareness, screening and referral pathways within your ongoing health, ageing, NCD, disability or community-development initiatives to maximize reach and efficiency.
> Actively join DIA-led awareness drives, policy advocacy, conferences and public engagements (e.g., World Alzheimer’s Month, national dementia campaigns).
> Share anonymized data on outreach activities, screenings, trainings and service utilization to help DIA map needs, measure impact and refine strategies across India.
> Ensure services are safe, respectful, non-discriminatory and aligned with DIA’s safeguarding principles and quality benchmarks.
> Work towards financial and operational sustainability of dementia services, exploring local funding, CSR partnerships, government linkages and community ownership models.
> Mentor newer partners, share innovations and lessons learned, and collaborate with other partners to build a stronger national ecosystem.

In return, your organization gains national visibility, technical credibility, access to a strong
peer network and the satisfaction of contributing to a transformative national movement.

What DIA provides ?

DIA is committed to ensuring that every partner has the tools, knowledge, connections and support needed to deliver meaningful impact. As the backbone organization, DIA invests in partners’ capacity, quality and visibility so that together we can scale dementia care across India.

DIA provides:
> A clear, evidence-based national framework for dementia risk reduction, early diagnosis, care and advocacy, aligned with International and national guidelines.
> Hands-on assistance to design, set up and run dementia services (memory clinics, day-care, helpline integration, caregiver programs, dementia-friendly initiatives).
>Access to Training of Trainers (ToT) programmes, standardized curricula, facilitator guides and certification pathways for health workers, caregivers, volunteers and community leaders.
> Ready-to-use kits for awareness campaigns, workshops, community screenings, caregiver education and advocacy, adapted for Indian languages and contexts.
> Inclusion in DIA’s national partner directory, co-branding opportunities, features in DIA communications, conferences and media engagements, and recognition as a regional leader in dementia care.
> Regular partner meetings, learning exchanges, mentorship opportunities and access to a national network of hospitals, NGOs, research institutions, government bodies and corporate partners.
> Guidance on indicators, data collection, reporting and reflection to track progress, demonstrate impact and improve quality over time.
> Support to engage with state and national policymakers, contribute to policy dialogues and align local work with broader dementia and healthy-ageing strategies.
> Guidance on proposal development, CSR partnerships, grant applications and sustainability planning to help partners grow and sustain their dementia initiatives.
> Encouragement and technical backing to pilot new models (e.g., tele-dementia, community-based rehabilitation, digital tools) and adapt successful approaches to local realities.

Through this reciprocal partnership, DIA strengthens its national reach and impact, while
partners gain credibility, capacity and a powerful platform to advance their own mission in
dementia care and healthy ageing.

Join the network

Who can apply?

Educational and research institutions, hospitals, universities, non-profits, NGOs and corporates actively engaged in dementia or allied care fields are encouraged to apply to become Outreach Partners.

If your organisation is interested in partnering to expand dementia awareness, early diagnosis
and care in your region, we would be glad to explore collaboration.

Terms of engagement

To ensure effective collaboration, Outreach Partners are expected to:
> Sign a Memorandum of Understanding (MoU) with DIA.
> Actively participate in DIA-led dementia programmes, campaigns and advocacy efforts.
> Comply with DIA’s standards and protocols in service delivery.
> Submit periodic reports and assessments on performance and impact.
> Engage in quality monitoring and maintain sustainability of services.